MATCHA & HOJICHA

At Too Matcha, we believe you shouldn't have to choose between quality and convenience. Every product in our collection is sourced directly from Shizuoka, Japan — one of the world's most celebrated tea-growing regions — and delivered fresh to your door, anywhere in Australia.

Our range spans the full spectrum of Japanese tea powder, from the smooth, sweet complexity of ceremonial grade matcha to the bold, earthy depth of culinary grade matcha, the effortlessly balanced sweetness of our sweet matcha blends, and the warm, toasty comfort of our roasted hojicha powder. Whether you're whisking a traditional matcha ceremony bowl, steaming milk for a café-quality latte, folding powder into your weekend baking, or winding down with a naturally low-caffeine hojicha — there's a Too Matcha product built exactly for that moment.

What Makes Too Matcha Different?

Every batch is shade-grown, stone-ground, and milled to an ultra-fine, clump-free powder using advanced techniques that preserve colour, flavour, and nutritional integrity from farm to cup. We source exclusively from Shizuoka's most respected tea-growing farms, where generations of expertise meet modern precision to produce matcha and hojicha that looks, tastes, and performs at the highest level — every single time.

We're also proud to give back. Ten percent of every Too Matcha purchase is donated to support local community projects, because great tea should do more than taste good.

Our Full Collection Includes:

Ceremonial Grade Matcha — the purest expression of Japanese matcha. Smooth, naturally sweet, rich in umami, and crafted for traditional whisked preparation and premium ceremonial lattes. Available in 60g, 500g, and 1kg.

Culinary Grade Matcha — bold, vibrant, and built for the kitchen. A rich, earthy matcha powder that holds its flavour through baking, blending, and cooking. Available in 60g, 500g, and 1kg.

Sweet Matcha — real Japanese matcha meets natural sweetness, pre-balanced and ready to go. Perfect for beginners, daily drinkers, and anyone who wants café-quality results without the extra steps. Available in 200g and 500g.

Hojicha Powder — Japan's beloved roasted green tea, ground into a smooth, nutty, caramel-rich powder that's naturally low in caffeine and endlessly versatile. Perfect for lattes, desserts, and evening rituals. Available in 60g, 500g, and 1kg.

The Health Benefits of Matcha & Hojicha

Too Matcha products are packed with naturally occurring antioxidants, including EGCG, which support immune health, skin vitality, and cellular protection. Matcha contains a unique combination of natural caffeine and L-theanine — an amino acid that promotes calm, sustained focus without the jitters or crash associated with coffee. Hojicha offers a gentler alternative, with significantly lower caffeine content making it ideal for afternoon and evening enjoyment, as well as for those sensitive to caffeine.

Both matcha and hojicha are naturally vegan, gluten free, dairy free, and additive free — making them versatile, clean-label additions to any lifestyle or diet.

Frequently Asked Questions

What is the difference between ceremonial and culinary grade matcha? Ceremonial grade matcha is made from the youngest, most tender shade-grown leaves and is designed to be enjoyed whisked with water. Culinary grade matcha uses a bolder flavour profile that stands up to milk, sugar, and other ingredients in cooking and baking.

What does hojicha taste like? Hojicha has a smooth, toasty, nutty flavour with natural caramel sweetness — quite different from the grassy, vegetal notes of matcha. It's earthy, comforting, and much lower in caffeine.

Is Too Matcha suitable for beginners? Absolutely. Our Sweet Matcha and Premium Hojicha ranges are perfect entry points, while our ceremonial and culinary grades suit experienced matcha drinkers and home baristas alike.

Where is Too Matcha sourced from? All Too Matcha products are sourced directly from Shizuoka, Japan — a region renowned for producing some of the world's finest tea.

Does Too Matcha ship across Australia? Yes — we deliver fresh matcha and hojicha powder Australia-wide, including Sydney, Melbourne, Brisbane, Perth, Adelaide, and beyond.