HOJICHA

Welcome to Hojicha, handpicked, rich, roasted Japanese tea that offer a soothing, toasty twist on traditional green tea. While matcha may be the star of the Japanese tea world, hojicha brings something entirely different to your cup: depth, warmth, and a naturally low-caffeine profile that makes it perfect for any time of day.

So, what is hojicha powder? Unlike typical green tea, hojicha powder is made from tea leaves that are carefully roasted over high heat. This roasting process transforms the leaves from vibrant green to a beautiful earthy brown, unlocking layers of flavour you won’t find in any other Japanese tea. The result is a smooth, mellow tea with nutty, caramel-like notes and a gently smoky aroma that feels instantly comforting.

Our collection features only the highest quality hojicha, sourced from Shizouka in Japan where traditional roasting techniques have been passed down through generations. We work directly with growers to ensure every batch is fresh, ethically produced, and full of character. Whether you're sipping it straight or blending it into a latte, our hojicha delivers a rich, roasted flavour that’s both grounding and energizing.

Hojicha is a finely ground, roasted version of green tea that’s perfect for whisking into lattes, mixing into desserts, or adding a toasty twist to your favourite matcha recipes. It’s an earthy, nutty alternative to classic matcha, and just as versatile.

Let the roasted aroma fill your senses, and discover a new way to enjoy Japanese tea — one that’s smooth, soothing, and just a little bit smoky.

This is hojicha. This is roasted comfort. This is tea done differently.